Net Profit Margin Ratio

Net profit margin is a financial ratio that calculates income after all operating expenses have been subtracted from net sales and are represented as a percentage. It means the amount that a business can make from its total sales. It is used to evaluate the achievements of a business as a whole. A high net profit shows that product pricing is reasonable and can control its costs effectively. It is useful in comparing companies in the same industry since they share almost the same cost structure, customer base, and business environment. Analysts use the ratio to understand the financial health of a company. A company is more efficient if it can generate more profits per dollar of sale. This kind of efficiency enables a company to survive even when it does not sell as expected or when the whole economy hits a contraction period. 

How to Calculate the Net Profit Margin

The ratio is derived by taking the net profit and dividing it by the net sales. The answer is then multiplied by 100 to make it a percentage.

Net Profit Margin = (Net Profit / Total Revenue) * 100

Total sales / revenue includes all the company’s profits through its operations during a specific period. 

Net profit / Income-is the amount of money left after all other expenses have been paid off.


Company A has a net profit of $50,000 in the last quarter. During that quarter, the company had sales of $300 000. Thus the net profit margin calculations will be:

Net Profit Margin= ($50,000/$300,000) * 100= 16.6%

Net Profit Margin vs. Gross Profit Margin

The net profit margin represents the percentage of profit generated from revenue after deducting all operating expenses, interest expense, costs, and cash flow items. The gross profit margin is the cash remaining from revenues after deducting the cost of goods sold (COGS).

Analyzing the Net Profit Margin

The net profit indicates how efficient a company is in converting sales into revenue. It is to say the net profit percentage is the percentage of income or profit retained by the company. On the other hand, the ratio can also tell the amount of revenue being lost through expenses and additional costs associated with the business’s running. Companies can then decide on how to cut or reduce the money spent on running their operations.

The net profit is an essential indicator that retail and e-commerce businesses need to measure. It is because an increase in revenue does not mean an increase in profitability. For instance, a company can be having revenue that is growing.

However, if the operating cost rate grows much faster than that of the revenue, the net profit will be low. The net income and net sales are directly related to one another. Expenses can lead to hiking of prices, thus a decrease in sales.

For instance, if additional costs are incurred while offering better goods and services, more customers will increase net sales. Simultaneously, an increase in expenses can lead to low sales if the costs are passed onto the consumers. Even though the product might be of higher quality, consumers might decide the prices are not worth, hence a fall in revenue.

A high net profit margin is desirable because it shows the company is capable of generating a high percentage of revenue. A company can also suffer a negative net profit margin. The unfavorable ratio could be due to losses incurred, such as recessionary periods, labor, raw materials, and new disruptive technology tools that affect its revenue. 

Using Net Profit Margin

Net profit margin is a tool for business owners’ so that they may implement a product pricing strategies that lead to increased net margins, while efficiently keeping variable costs to a minimum, so that they may keep a higher percentage of profit.

The net profit margin is an essential profitability ratios analyzed by investors and management. A company can assess the current business practices that are worthwhile and predict future profits based on the revenues. The ratio is useful in comparing a company’s performance over different periods, only if nothing new has been added to the expenses. It can also be a ratio used for comparing different companies since it is expressed as a percentage.

Analyzing Business for Profit

Before making any investment, it’s essential to understand a company’s financials, including its income statement, so that you may calculate each line item as a percentage of total sales. You can then calculate a company’s after-tax profit margin see if they’re putting themselves in a position of success. You can then estimate a company’s future, applying the proper options strategy to take advantage of the situation. To see how we do this every day, jumping on the same profitable trades as us, you can sign up by clicking here.

Chris Douthit
Chris Douthit

Chris Douthit, MBA, CSPO, is a former professional trader for Goldman Sachs and the founder of His work, market predictions, and options strategies approach has been featured on NASDAQ, Seeking Alpha, Marketplace, and Hackernoon.