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The Advantages of Options According To Investopedia.com

"Options have been around for more than 30 years, but options are just now starting to get the attention they deserve.

There are four key advantages (in no particular order) that options may give an investor: they may provide increased cost efficiency; they may be less risky than equities; they have the potential to deliver higher percentage returns; and they offer a number of strategic alternatives. With advantages like these, you can see how those who have been using options for a while would be at a loss to explain options' lack of popularity in the past."